The Most Recognized Brand

The CENTURY 21® network is your edge. You will be a part of the dedicated, vibrant and growing real estate family that is over 68 countries, with more than 7,700 offices and over 117,000 brokers and agents strong. In fact, according to a 2008 Ad Tracking Survey1, CENTURY 21 had a 97% brand awareness among consumers. Joining our team automatically puts you first in consumers' minds, and associates you with a highly respected real estate brand. And through recognized marketing and innovative programs, we're committed to keeping the CENTURY 21 brand name prominent

Find Success

Whether you're just starting out or making a switch from another profession, real estate provides the flexibility and freedom to set your own pace. A real estate career can be as rewarding and exciting as you choose to make it, but the company you work with can make a big difference. And for goal-driven, self-motivated people, the CENTURY 21® brand is a natural choice.

The CENTURY 21 International Awards and Recognition program honors outstanding performance with industry-recognized awards. Receiving a CENTURY 21 award both salutes your hard work and honors of your commitment to the real estate industry. It enhances your reputation among your colleagues and increases your stature with clients!

CENTURY 21 national and international sales associates awards include:

  • The CENTURION® Award, one of the most prestigious awards presented to CENTURY 21 sales associates worldwide. Only a small percentage of sales associates attain this high level status, making this award the benchmark for true professionalism within the CENTURY 21 System.
  • The Masters Award Program, an exclusive recognition program for sales associates honoring those top-producing individuals for their outstanding efforts. Known as the path toward CENTURION status, the Masters Program is divided into three award levels: The Masters Ruby, Masters Emerald, and Masters Diamond Awards.
  • The Quality Service Award program, awarding sales associates that have delivered exemplary service. This award is given based on by rating results submitted by customers. Awards can also be earned by achieving quality service attached with a high-level of production.

Finally, the annual Top Agent Retreat rewards top producing CENTURY 21 sales associates with the opportunity to network, get motivated, boost their real estate knowledge, and relax! This by-invitation-only event features motivational speakers, educational sessions, and networ

C21 Agent Training

The CENTURY 21® career development system combines skill-set development, business planning, coaching, mentoring, and continuing education. In fact, Century 21 Real Estate LLC has been ranked in the top 125 training companies for the past 7 years. Source = © 2007 The Nielson Company

The CENTURY 21 Learning System platform is designed to help you cultivate the skills and business plan necessary to realize success. In fact, the CENTURY 21 Learning System® was voted by Training magazine's "Top 125" list six years in a row.* It can enrich your existing skills and increase your value to customers, and is available exclusively to agents through

king events.

Leading Technology

The CENTURY 21® System's accessible online resources offer the power of cutting edge technology, helping our sales associates work smarter and more efficiently. features fully searchable listings of over a quarter of a million properties nationwide, and will help you gain valuable advertising for your listings. According to comScore, was one of the most visited national real estate franchise sites throughout 2008. This means more visitors and leads to pass on to you. In fact, averages 2 million unique visitors a month - that translates into almost 24 million visits a year.* It also features insight and information about buying and selling a home with the CENTURY 21 system - from researching neighborhoods and getting a mortgage to moving and settling into a home.

The LeadRouter lead management system, agents and brokers receive and respond to leads from potential clients within minutes from almost any location. LeadRouter converts Internet text leads into voice messages sent to cell phones, but also facilitates the management of leads from any source - phone calls, walk-ins, referrals, etc. Agents can even access the application from a Web-enabled cell phone or PDA to update the system on any changes or new information.

Our intranet,, globally connects all CENTURY 21 System members. Here, you'll find online tools that you can personalize to strengthen customer relationships. These tools include eGreetings electronic greeting cards, Life at Home e-newsletters and a virtual library of information to help you create and give professional presentations. And with, we'll help you easily build your own personal real estate website. Use it to feature listings, host virtual tours, and communicate with your clients.


According to the 2009 Millward Brown Ad Tracking Study, done in 2009, The CENTURY 21 System attained the highest brand awareness level when compared to any other real estate organization surveyed, a trend we have maintained since 1999.

The CENTURY 21 System is committed to providing up-to-date technology at your fingertips. Consumers can access listings right from their handheld device. Also available on is our satellite mapping search tool which allows users to visually scout the location of CENTURY 21 properties.

The CENTURY 21 Learning System has been a winner of the Training Top 100 award for six consecutive years. Local training, online learning - instructor lead and self-paced. We offer classes that can help everyone, from the new agent to the most experienced broker.

CENTURY 21 is proud to say we now make healthcare coverage available to our brokers and agents. We have 2 programs with 5 plans to choose from. Affordable pricing and easy enrollment makes this a truly extraordinary benefit for our system members.

Who are the providers?

  1. LIMITED Medical
    1. AIM Health Solutions (offering AIM Health Solutions) Offers three levels of limited medical plans in 8 states (AR, CT, ID, MD, NH, NY, NC and ME)
    2. HM Care Advantage (offering HM Care Advantage) Offers three levels of limited medical plans in 41 states (excludes above mentioned states and WA)
  2. MAJOR Medical Coverage with Per4mance Health Plans through AFID
    1. Offering two major medical plans from which to choose.

CENTURY 21 LeadRouterSM is a management tool that captures online inquiries from home buyers and sellers, converting data to voice, and instantly informs a CENTURY 21 real estate agent about the lead, enabling them to respond within minutes of receiving the request.
In this day and age, a consumer needs to speak to someone immediately! Studies show that 74% of consumers go with the first agent that contacts them. The CENTURY 21 LeadRouter system is a great way for all agents to receive leads in a timely manner so they can respond to the customer in a timely manner as well!

Averaging about 2 million visits a month, provides tremendous exposure for your listings. Consumers will also find easy access to buying, selling and financial tools to help make their real estate dreams a reality. Additionally, all listings placed on, are automatically listed on,, and - at no additional cost. With the added visibility of your leads, you will be provided with a continued stream of opportunities.

The CENTURY 21 Global Referral Network is an internet-based referral management tool that enables brokers to securely send and receive referrals 24 hours a day, 7 days a week. There are no activation fees, no software to purchase and you get free automatic upgrades. CGRN averages almost 400 referrals per month. Referral fees are negotiable and guaranteed.

The CENTURY 21 Business Benefits program is a great way to save money on a variety of business related goods and services. CENTURY 21 Business Benefits program can help you with all your office solutions and marketing needs with such companies as Dell, AT&T, eNeighborhoods, and that's just the beginning...

The CENTURY 21 System is dedicated to increasing market preference for the CENTURY 21 brand, and generating qualified consumer leads for our agents. Everything we do, from national advertising and public relations to local marketing campaigns and billboards, is focused on delivering quality leads to the agent., our CENTURY 21 intranet, is an intuitive, comprehensive source of information for brokers and agents. Providing easy access to our vast array of tools, programs and systems, this site is sure to help you grow your business. From an online ad creation studio to broker and agent financial tools, is a complete marketing system to acquire buyers and sellers. Here are some highlights from our state of the art Intranet:

  • Training programs
  • Sales letters, advertising artwork and press release templates
  • CENTURY 21 policy and procedures manuals and forms
  • Business benefits and discounts
  • And that's just to name a few

The CENTURY 21 Preferred Client Club enables agents to strengthen and build client relationships beyond the conclusion of a transaction. A variety of unique communications will keep agents top of mind when their client is ready for their next purchase or sale, or needs to recommend an agent to a friend or family member.

The CENTURY 21 System allows you to offer a variety of additional real estate services to the consumer, such as: mortgage, inspection, home warranty and title. These additional services make you a one-stop shop for all of your customer’s real estate needs.

CENTURY 21 has a strong focus on target markets that are a great opportunity for growth. Our Fine Homes and Estates, and Commercial programs can help you expand your business and grow market share.

Since 1979, CENTURY 21 offices from coast to coast have supported Easter Seals, a non-profit organization that helps adults and children with disabilities lead more independent lives. In fact, to date, the CENTURY 21 System has raised over $91 million to support local Easter Seals chapters.

Not only do you have the advantage of having your listings on a widely trafficked website but you also get automatic exposure on these following sites:

  • Trulia - real estate search
  • Google
  • Yahoo!
  • LoopNet

The CENTURY 21 System offers a robust reporting system for sales professionals so they collect regular feedback from clients. This enables them to consistently improve their performance and gain recognition for their superior accomplishments.

The Quality Service Survey allows you to be in touch with the needs of your clients and to understand your customer experience so you can constantly improve your skills.

  • Offered in both English and Spanish
  • Available online or on paper
  • With results posted securely online

Sales professionals who achieve the highest levels of quality customer service have the opportunity to receive the CENTURY 21 Quality Service Award, which is a powerful marketing tool you can use to differentiate yourself from the others.

Success in real estate depends on building relationships, and that takes time and effort. Over half of home buyers and sellers learned about their real estate agent from prior experience or a referral, but only 13% actually used the same agent again.* Nearly half of Preferred Client Club members have referred someone else to their CENTURY 21® broker or sales professional.*
The Preferred Client Club is a turnkey solution:

  • Follows up with past clients
  • Builds loyalty through personalized communications
  • Extends over a five- or seven-year period (your choice)
  • Easy and inexpensive

If you are tired of losing customers and prospects to time, this follow-up program can help, and it takes only a few minutes. It's just one more advantage of the CENTURY 21 System.

Whether you are looking to create a basic property flyer or developing an advertising campaign for your office, the "Free Ad" Library within AdMaker can help you get it done fast. Best of all it comes at no cost to you. The Free Ad Library presents the best and most up to date CENTURY 21® national advertising creative in a brand-consistent format. Through a cutting edge process this new tool allows you to customize and print various ads for use in your local market. There is even an online flash banner asset under the General Branding category that will provide you with a link that you can send to the online advertising site of your choice.

We would love to provide the opportunity to demo this tool for you, so please call us at your earliest convenience. If you have any other questions about what The CENTURY 21 System can do for you, please don’t hesitate to contact us. I can guarantee our meeting will be a real eye opener as to what you can achieve with The CENTURY 21 System.

Why settle for a brand that specializes in only specific markets and environments, when CENTURY 21 applies the Standard for service across the globe? CENTURY 21 Real Estate LLC is the largest real estate brand and has more than 145,000 brokers and sales associates and more than 8,800 offices in 60 countries and territories worldwide.

In the CENTURY 21 System, we appreciate hard work and dedication to customer service and achievement. We have a number of awards and recognition programs to honor all those who truly portray the Gold Standard. We have twelve different nationally recognized awards to assure that all members of our family are recognized for their commitment to the brand.